DAZN Bet Secures Alberta Licence.
And It’s Not the Only Major Brand Coming July 13
Sports streaming giant DAZN has secured registration with Alberta’s gaming regulator ahead of the July 13 launch — positioning its DAZN Bet sportsbook and casino to enter Canada’s newest regulated market as a day-one operator.
DAZN Bet has been approved by the AGLC ahead of Alberta’s July 13 iGaming launch, making it one of 35 operators cleared to compete in Canada’s newest regulated online gambling market.
The registration confirms DAZN Bet’s two-province Canadian strategy. The Alcohol and Gaming Commission of Ontario issued DAZN a licence on January 16 to offer online sports betting and online casino in the province via its DAZN Bet platform. Alberta’s AGLC registration now adds the second province — though DAZN Bet received a licence to launch in Ontario in January but has yet to actually start taking bets in the province.
No confirmed go-live date has been announced for either market.
Why DAZN Bet Is Different From Every Other Operator Entering Alberta
Every sportsbook on the Alberta approved list is either a global gaming brand, a US operator or a Canadian-built platform. DAZN Bet is none of those things in the traditional sense.
DAZN already operates extensively in Canada through its sports broadcasting rights portfolio. The company holds exclusive or non-exclusive Canadian rights to properties including the NFL, MLB Network and the English Premier League.
That means DAZN Bet enters the Canadian market with something no other sportsbook has — an existing, active Canadian subscriber base of sports fans who already open the DAZN app to watch the sports they want to bet on. The cross-sell opportunity from streaming to betting within one ecosystem is the most compelling vertical integration play in the Canadian market.
Earlier this year, the company appointed former Sports Interaction and TonyBet executive Richard Rawlinson as its first country manager for Canada. That hire signals serious intent — Rawlinson knows the Canadian regulated market from both sides.
The Full Alberta Operator Picture — 35 Confirmed, 70+ Interested
Alberta’s AGLC lists 35 operators in registration as of May 29, 2026, ahead of the July 13 market launch. Alberta iGaming Minister Dale Nally confirmed at SBC Summit Canada that as many as 70 operators have expressed interest in the province.
The confirmed and expected day-one Alberta operators include:
| Operator | Category | Ontario Status |
|---|---|---|
| bet365 | Sportsbook + Casino | ✅ AGCO registered |
| DraftKings | Sportsbook + Casino | ✅ AGCO registered |
| FanDuel | Sportsbook + Casino + Poker | ✅ AGCO registered |
| BetMGM | Sportsbook + Casino | ✅ AGCO registered |
| Caesars | Sportsbook + Casino | ✅ AGCO registered |
| theScore Bet | Sportsbook + Casino | ✅ AGCO registered |
| PointsBet Canada | Sportsbook | ✅ AGCO registered |
| BetRivers | Casino + Sportsbook | ✅ AGCO registered |
| Betway | Sportsbook + Casino | ✅ AGCO registered |
| Bet99 | Sportsbook + Casino | ✅ AGCO registered |
| NorthStar Bets | Sportsbook + Casino | ✅ AGCO registered |
| DAZN Bet | Sportsbook + Casino | ✅ AGCO licensed (not yet live) |
| Betty Gaming | Sportsbook + Casino | ✅ AGCO registered |
| Play Alberta | Government platform | Alberta only |
theScore Bet has received official approval to launch Alberta iGaming and PENN has a full-scale marketing plan in the works that will start by July.
What Alberta’s Launch Means Compared to Ontario’s
Ontario launched in April 2022 with around a dozen operators on day one. Alberta’s launch is shaping up to be significantly more competitive from the start.
theScore Bet’s CTO stressed that Alberta iGaming will be significantly more competitive on day one than Ontario was. “When we launched in Ontario, it was a lot less competitive. There are a lot more applicants and people in market for Alberta.”
For Alberta players, more day-one competition means more welcome bonuses, better odds at launch and faster product improvements as operators compete for market share. The downside: more noise to cut through when choosing where to play.
WagerFlame will be reviewing AGLC-registered Alberta operators ahead of the July 13 launch. Our existing reviews of Sports Interaction — the only AGCO-registered sportsbook currently in our review list — and our full iGaming Ontario guide provide context for how the regulated framework protects players.
What Alberta Players Should Do Before July 13
1. Do not deposit at unregulated platforms in the final weeks before launch. Any deposits made at offshore operators in the weeks before July 13 fall outside Alberta’s regulatory framework. With the launch six weeks away, the risk-reward of using unregulated platforms is at its lowest point.
2. Wait for the official AGLC operator registry. The AGLC has not published a final list yet — the official roster goes up the week before launch. WagerFlame will cover the confirmed launch roster as soon as it is published.
3. Verify AGLC registration before depositing with any operator. Not every operator currently in the registration pipeline will be live on July 13. Some may not complete technical certification in time. The AGLC’s official registry at aglc.ca is the only authoritative source.
The Bigger Picture — Canada’s iGaming Landscape in 2026
Alberta’s launch completes a significant shift in how online gambling works in Canada. Two years ago, regulated online gambling existed in one province. By July 13, 2026, two of Canada’s most populous provinces — Ontario and Alberta — will operate competitive, AGCO/AGLC-regulated markets with full player protection frameworks.
Other provinces are watching closely. Quebec has discussed regulated online gambling expansion. British Columbia operates a government-run platform (PlayNow) but has not moved toward private operator competition.
For the full picture of how Canada’s regulatory landscape is evolving, read our guide: Alberta Online Casino Market Launches July 13, 2026.
Responsible Gambling
Both Alberta and Ontario’s regulated markets include mandatory responsible gambling tools — deposit limits, time-out periods, self-exclusion and player protection obligations on all licensed operators.
Alberta will launch with a province-wide self-exclusion system covering all regulated operators simultaneously — similar to Ontario’s BetGuard platform.
If you need support, contact the Responsible Gambling Council Canada at 1-866-531-2600 or visit responsiblegambling.org. Gambling should always be for entertainment.
Published June 5, 2026 by Tristan Spiteri. Information verified against AGLC public registration records, AGCO operator registry and industry reporting at time of publication. Operator launch dates subject to change — verify directly with each operator and at aglc.ca ahead of July 13, 2026.